New York Magazine: A Fashion-Retail Dream Team Opens a New Concept Store in Atlanta

n 2007, Sid and Ann Mashburn pooled their collective fashion-retail and editorial-savvy resources to open Sid Mashburn, their menswear flagship, in the Westside Provisions District of Atlanta. (Sid is an alum of Ralph Lauren, Lands’ End, and J.Crew, among others, and Ann was a former editor at Vogue and Glamour magazines.) Located in a great […]

Trash Unicorn: Waste Startup Rubicon Global Hits $1B Valuation With $50M Raise

After a tumultuous year that saw it become a target for the waste industry’s big players, Rubicon Global has emerged as tech’s first unicorn in trash. The Atlanta-based startup has received a $50 million in a strategic investment from Mexican private equity firm Promecap to continue to expand in the U.S. market and eventually open […]

Inc. 25 Disruptors: Rubicon Global: How one man’s trash became this entrepreneur’s $300 million garbage empire

WHY IT’S DISRUPTIVE Nate Morris has been passionate about garbage for decades. As a child, he watched his grandfather run the Kentucky branch of the United Automobile Workers (UAW), which taught him to love the professions that tend to be underappreciated. “Trash is a kitchen table issue that reaches Middle America–not just the coasts,” says […]

Santa Fe Enlists Rubicon Global To Curb Waste and Ramp Up Recycling

Humans, especially Americans, are kind of slobs. We mess up the Earth by throwing out about 4.5 pounds of garbage per person on average every day. Two-thirds of that waste could be composted, but isn’t. And half of the rest of it could be recycled, according to research from the Duke Nicholas School of the […]

Wising Up Waste: Atlanta and Trash Tech Company Rubicon Pilot Smart City Program

The Internet of Things is a booming industry. It seems like almost every ordinary device, from speakers and automobiles to housekeeping products, has a connected version nowadays (Case in point: you can now buy a Wifi-connected, smartphone-triggered dog treat dispenser). With technology giants expanding into industries beyond their original focus and consumers using a wide […]