‘Soccer Mom’ Roadies Take on Amazon Prime Now

With funding of $62 million to date, Roadie’s footprint surpasses even that of Amazon Prime Now, covering 89 percent of U.S. households.

“Regular people with regular vehicles” are signing on to deliver urgent and oversize customer goods from retailers such as Home Depot, Macy’s, Walmart and Target in largely underserved rural areas via same-day delivery start-up Roadie.

With funding of $62 million to date, $37 million was secured this year with investments from The Home Depot, Warren Stephens and Eric Schmidt’s TomorrowVentures, among others, Roadie’s footprint already surpasses even that of Amazon Prime Now by covering 89 percent of U.S. households with over 120,000 drivers.

Roadie attempts to bridge any disconnect between customer and retailer with its scalable omnichannel solution. Its services, which include rush, same-day or scheduled deliveries for customers, are available in all 50 states.

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