TechCrunch: Roadie Closes $15M Series B

Today, Roadie is hauling in a new $15 million Series B with participation from Stephens Inc., the UPS Strategic Enterprise Fund, and TomorrowVentures to bolster analytics and increase market share of its “on-the-way” shipping model targeting unorthodox jobs.

The current on-demand logistics space is flooded with “UBER for X” concepts that fill various shipping needs. The diagram below is far from exhaustive, but displays nicely where Roadie falls into the crowded market.

Roadie will transport goods within urban areas, much like Postmates and UberRUSH, but it shines extra bright in the market for larger, longer distance projects.

Roadie also wants to do away with one of the most annoying parts of shipping: packaging. Combining its goals of simplicity and eco-friendliness, users of the service can ship without needing to box anything up. This is especially helpful for use-cases where a cubic box just isn’t feasible.

Yeah, the awkward army of mannequins, they actually did transport those over 1,300 miles from Riverview, FL to Appleton, WI.

Roadie, and its 22,000 drivers, aim to create a true point-to-point delivery service. They believe that they can reduce costs across the system by taking advantage of people’s natural travel patterns.

“The hub and spoke model used by companies like UPS and FedEx requires delivery density and utilization,” said Roadie CEO Marc Gorlin.

 The team has been tracking preexisting travel routes that could be leveraged to carry goods for delivery.

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