Roadie, Atlanta-based startup, thinks there may be an answer right in front of us (or more precisely, beside and behind us): The empty space in the millions of cars and trucks already on the road. Instead of summoning a driver to ferry your package to its destination, Roadie recruits drivers who are already headed in the right direction to make the delivery.
Using Roadie’s mobile app, anyone from commuters to college students can enter their daily routes and road-trip plans. Roadie then matches those trips with waiting shipments, creating deliveries that aren’t “on demand,” but rather “on the way.” Roadie says that because the trips were going to happen anyway, it can deliver packages more cheaply and with less environmental impact than traditional shipping by UPS or FedEx.
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